Prevail Brand
Client: Prevail
Sector: Insurance
Role: Senior Designer
Sector: Insurance
Role: Senior Designer
The Brief
Following the merger of three specialist underwriting brands, the task was to create a new identity for Prevail – one that clearly spoke to high‑value individuals and niche business clients. As lead designer, I worked from naming to identity system, shaping the visual brand and digital presence.
Following the merger of three specialist underwriting brands, the task was to create a new identity for Prevail – one that clearly spoke to high‑value individuals and niche business clients. As lead designer, I worked from naming to identity system, shaping the visual brand and digital presence.
The Approach
I designed a confident yet accessible brand that mixes premium cues with human warmth. A refined ‘P’ symbol, paired with a serif‑and‑sans type system and a restrained palette of slate, onyx and warm neutrals, sets the tone. The visual system is supported by expressive photography and versatile design assets that work seamlessly across print and digital.
I designed a confident yet accessible brand that mixes premium cues with human warmth. A refined ‘P’ symbol, paired with a serif‑and‑sans type system and a restrained palette of slate, onyx and warm neutrals, sets the tone. The visual system is supported by expressive photography and versatile design assets that work seamlessly across print and digital.
The Result
Prevail launched with a distinctive identity that balances sophistication with clarity. The brand now speaks to brokers and clients alike with confidence, offering flexible growth and a premium feel in a specialist market.
Prevail launched with a distinctive identity that balances sophistication with clarity. The brand now speaks to brokers and clients alike with confidence, offering flexible growth and a premium feel in a specialist market.
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