Elantis Brand Refresh
Client: Elantis Premium Funding
Sector: Financial Services / Premium Funding
Role: Head of Design
Sector: Financial Services / Premium Funding
Role: Head of Design
The Brief
Elantis, a premium funding specialist, needed a modern refresh that preserved their core brand strength.
Elantis, a premium funding specialist, needed a modern refresh that preserved their core brand strength.
The Approach
I rebalanced the logomark and wordmark, introducing cleaner lines and a more versatile colour palette. I built a visual system with clear typography styles and layout structures to support brand consistency.
I rebalanced the logomark and wordmark, introducing cleaner lines and a more versatile colour palette. I built a visual system with clear typography styles and layout structures to support brand consistency.
The Result
The refreshed Elantis identity feels sharper and more confident. It is now live across digital and print touchpoints.
The refreshed Elantis identity feels sharper and more confident. It is now live across digital and print touchpoints.
Produced at BrandMatters (now Fuller). All rights reserved.