AMRF
(Advanced Manufacturing Readiness Facility)
(Advanced Manufacturing Readiness Facility)
Client: AMRF
Sector: Government/Industry
Role: Senior Designer
Sector: Government/Industry
Role: Senior Designer
The Brief
A new manufacturing hub needed a brand that could unite education, industry and government under a shared mission.
A new manufacturing hub needed a brand that could unite education, industry and government under a shared mission.
The Approach
I joined research sessions and presented design findings to shape the visual direction. Inspired by the “golden triangle” concept—cost, quality, time—I created a flexible identity system with a bold logo, two-tone palette and adaptable design elements.
I joined research sessions and presented design findings to shape the visual direction. Inspired by the “golden triangle” concept—cost, quality, time—I created a flexible identity system with a bold logo, two-tone palette and adaptable design elements.
The Result
The brand clearly communicates AMRF’s collaborative focus. It is now used widely across digital media and printed formats and is recognised by NSW Government as an effective example of co-branding.
The brand clearly communicates AMRF’s collaborative focus. It is now used widely across digital media and printed formats and is recognised by NSW Government as an effective example of co-branding.
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