Indara
Client: Indara
Sector: Digital Infrastructure
Role: Creative Direction & Design
Sector: Digital Infrastructure
Role: Creative Direction & Design
The Brief
Following the combination of Australian Tower Network and Axicom, two of Australia’s largest wireless telecommunications infrastructure operators, the business needed a new brand to unite its people, communicate its ambitions and establish a distinct presence in the market.
Following the combination of Australian Tower Network and Axicom, two of Australia’s largest wireless telecommunications infrastructure operators, the business needed a new brand to unite its people, communicate its ambitions and establish a distinct presence in the market.
The Approach
Working with the BrandMatters team, I led the design of a visual identity informed by research, leadership consultation and the new brand strategy.
The circular symbol brings together diagonal lines and dots to suggest connectivity, movement and collective strength. A blue gradient and rounded typography balance technical capability with an approachable character.
The symbol also forms the basis of a flexible graphic system, creating a consistent identity across digital applications, stationery, brochures and launch materials. Comprehensive guidelines supported its ongoing use.
The Result
Launched in October 2022, Indara brought the two businesses together under a shared name and identity. The resulting design gave the organisation a distinctive visual presence and a flexible foundation for communicating its role in Australia’s digital future.
Launched in October 2022, Indara brought the two businesses together under a shared name and identity. The resulting design gave the organisation a distinctive visual presence and a flexible foundation for communicating its role in Australia’s digital future.
Produced by BrandMatters (now Fuller). All rights reserved.