Brotherly
Client: Self-initiated
Sector: Mental Health / Community
Role: Creator & Designer
Sector: Mental Health / Community
Role: Creator & Designer
The Brief
Brotherly began as a personal project following the loss of my brother to suicide. I wanted to create a brand that could help men connect, open up, and support each other around mental health — a space that felt welcoming, safe, and human.
Brotherly began as a personal project following the loss of my brother to suicide. I wanted to create a brand that could help men connect, open up, and support each other around mental health — a space that felt welcoming, safe, and human.
The Approach
With no clear outcome at first, this project became a creative outlet — a way of processing grief through design. I developed a visual identity that balances strength and softness, drawing on natural textures and warm, grounded colours. The tone of voice is gentle and direct, aiming to break down stigma and encourage conversation without judgment.
With no clear outcome at first, this project became a creative outlet — a way of processing grief through design. I developed a visual identity that balances strength and softness, drawing on natural textures and warm, grounded colours. The tone of voice is gentle and direct, aiming to break down stigma and encourage conversation without judgment.
The Result
Brotherly is still evolving. While it hasn’t launched publicly, the project represents an important step in exploring how design can support mental wellbeing. It remains close to my heart and may one day grow into something more.
Brotherly is still evolving. While it hasn’t launched publicly, the project represents an important step in exploring how design can support mental wellbeing. It remains close to my heart and may one day grow into something more.
Produced by Dan Broadley Design. All rights reserved.