Efex Brand Refresh
Client: efex
Sector: Professional Services / B2B (Corporate Support)
Role: Senior Designer
Sector: Professional Services / B2B (Corporate Support)
Role: Senior Designer
The Brief
efex needed a refresh that showed a move toward a digital and strategic future while keeping its corporate roots strong.
efex needed a refresh that showed a move toward a digital and strategic future while keeping its corporate roots strong.
The Approach
I examined efex’s story, attended workshops and worked on client feedback to define the look and feel. The result was a sharper logomark, refined palette, and flexible graphic toolkit that works across digital, print and presentations.
I examined efex’s story, attended workshops and worked on client feedback to define the look and feel. The result was a sharper logomark, refined palette, and flexible graphic toolkit that works across digital, print and presentations.
The Result
efex now looks and feels tech-forward and professional. The project won Bronze for Best Brand Evolution – Business at the Transform Awards ANZ 2023.
efex now looks and feels tech-forward and professional. The project won Bronze for Best Brand Evolution – Business at the Transform Awards ANZ 2023.
Produced at BrandMatters (now Fuller). All rights reserved.