Esencia Wealth
Client: Esencia Wealth
Sector: Financial Services
Role: Senior Designer
Sector: Financial Services
Role: Senior Designer
The Brief
Four advisory firms were merging and needed a brand that felt warm and personal, not corporate and impersonal.
Four advisory firms were merging and needed a brand that felt warm and personal, not corporate and impersonal.
The Approach
I developed the name Esencia—Spanish for “essence”—to reflect the core purpose of the merged firm. Then I designed an identity system that brings warmth and clarity, using organic shapes and nature-inspired tones to reinforce calm and trust.
I developed the name Esencia—Spanish for “essence”—to reflect the core purpose of the merged firm. Then I designed an identity system that brings warmth and clarity, using organic shapes and nature-inspired tones to reinforce calm and trust.
The Result
Esencia now stands out in the market with a human-centred brand identity. Clients and staff respond to its distinct personality and grounded presence.
Esencia now stands out in the market with a human-centred brand identity. Clients and staff respond to its distinct personality and grounded presence.
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