CHU Brand Refresh
Client: CHU
Sector: Insurance / Strata & Property
Role: Senior Designer
Sector: Insurance / Strata & Property
Role: Senior Designer
The Brief
CHU, a leading strata insurance provider, needed a brand refresh that reflected its modern, community-focused positioning while still showing expertise.
CHU, a leading strata insurance provider, needed a brand refresh that reflected its modern, community-focused positioning while still showing expertise.
The Approach
I teamed with strategy and copy to translate CHU’s positioning into visual tools. I modernised the logo, introduced a flexible colour and layout system, and shaped brand guidelines to ensure consistency across print and digital media.
I teamed with strategy and copy to translate CHU’s positioning into visual tools. I modernised the logo, introduced a flexible colour and layout system, and shaped brand guidelines to ensure consistency across print and digital media.
The Result
CHU now projects a confident, human-centred identity. The refreshed brand is being rolled out across campaigns and communications nationwide.
CHU now projects a confident, human-centred identity. The refreshed brand is being rolled out across campaigns and communications nationwide.
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