BIC Consolidated
Client: BIC ConsolidatedSector: Facilities Management
Role: Senior Designer
The Brief
Following the merger of BIC Services and Consolidated Property Services, the business needed a new identity that could unify its people, retain brand equity, and signal a clear direction forward.
Following the merger of BIC Services and Consolidated Property Services, the business needed a new identity that could unify its people, retain brand equity, and signal a clear direction forward.
The Approach
Drawing on the brand strategy developed at Fuller, I helped develop a bold, modern identity to reflect the strength and scale of the newly formed business. The logomark brings together the initials ‘B’ and ‘C’ in a geometric form that suggests structure, progress, and transformation. A crisp sans serif wordmark and refined colour palette enhance legibility and create a confident, professional presence across touchpoints — from tender documents to uniforms and vehicles.
Drawing on the brand strategy developed at Fuller, I helped develop a bold, modern identity to reflect the strength and scale of the newly formed business. The logomark brings together the initials ‘B’ and ‘C’ in a geometric form that suggests structure, progress, and transformation. A crisp sans serif wordmark and refined colour palette enhance legibility and create a confident, professional presence across touchpoints — from tender documents to uniforms and vehicles.
The Result
A cohesive, future-focused identity that unites two legacy organisations under a single brand. The new look and feel reflects both the professionalism and the people-first values that continue to drive the business forward.
A cohesive, future-focused identity that unites two legacy organisations under a single brand. The new look and feel reflects both the professionalism and the people-first values that continue to drive the business forward.
Produced at Fuller. All rights reserved.