Axofin
Client: Axofin
Sector: Financial Services / Start-up
Role: Brand Designer
Sector: Financial Services / Start-up
Role: Brand Designer
The Brief
A start-up financial advisor sought a bold, distinctive identity that felt personal and optimistic.
A start-up financial advisor sought a bold, distinctive identity that felt personal and optimistic.
The Approach
Working directly with the founder I created a character-driven identity inspired by the axolotl — adaptable and distinctive. I designed a geometric wordmark, introduced a lively colour palette, and developed a one-of-a-kind icon named “Axel.”
Working directly with the founder I created a character-driven identity inspired by the axolotl — adaptable and distinctive. I designed a geometric wordmark, introduced a lively colour palette, and developed a one-of-a-kind icon named “Axel.”
The Result
Axofin has a brand with clear personality and presence, helping the advisory to stand out in a conservative sector.
Axofin has a brand with clear personality and presence, helping the advisory to stand out in a conservative sector.
Produced by Dan Broadley Design. All rights reserved.