Conexa
Client: Conexa Infrastructure Partners
Sector: Water Infrastructure
Role: Creative Direction & Design
Sector: Water Infrastructure
Role: Creative Direction & Design
The Brief
Following Water Utilities Australia’s acquisition of Permeate Partners, the combined business needed a new name and visual identity to bring its infrastructure investment, engineering and operational expertise together under one brand.
Following Water Utilities Australia’s acquisition of Permeate Partners, the combined business needed a new name and visual identity to bring its infrastructure investment, engineering and operational expertise together under one brand.
The Approach
Developed at BrandMatters, this creative direction explored connection and flow through a custom wordmark. Beginning with pencil sketches, I developed a series of interconnecting letterforms, refining their curves and junctions into a cohesive geometric design. A blue-to-turquoise gradient and fluid water imagery reinforced the connection to the business’s core resource.
Developed at BrandMatters, this creative direction explored connection and flow through a custom wordmark. Beginning with pencil sketches, I developed a series of interconnecting letterforms, refining their curves and junctions into a cohesive geometric design. A blue-to-turquoise gradient and fluid water imagery reinforced the connection to the business’s core resource.
The Result
A distinctive identity concept expressing the idea of separate parts coming together. Although another direction was selected, this exploration demonstrates the progression from an initial sketch to a fully resolved wordmark.
A distinctive identity concept expressing the idea of separate parts coming together. Although another direction was selected, this exploration demonstrates the progression from an initial sketch to a fully resolved wordmark.
Produced by BrandMatters (now Fuller). All rights reserved.