William Buck Brand Refresh
Client: William Buck
Sector: Professional Services
Role: Head of Design
Sector: Professional Services
Role: Head of Design
The Brief
A trusted audit and advisory firm needed a brand update to reflect both its heritage and modern ambition.
A trusted audit and advisory firm needed a brand update to reflect both its heritage and modern ambition.
The Approach
I led the visual refresh through extensive consultation with the Board and regional teams. I refined the logo, polished the typographic styling and created flexible layout systems that support modern communications.
I led the visual refresh through extensive consultation with the Board and regional teams. I refined the logo, polished the typographic styling and created flexible layout systems that support modern communications.
The Result
Launched in August 2022 the refresh balances trust and approachability. It was celebrated with a Silver award for Best Brand Evolution - Corporate at the Transform Awards ANZ 2023.
Launched in August 2022 the refresh balances trust and approachability. It was celebrated with a Silver award for Best Brand Evolution - Corporate at the Transform Awards ANZ 2023.
Produced at BrandMatters (now Fuller). All rights reserved.