Client: Indoor Bouldering Venue
Sector: Sport & Recreation
Role: Senior Designer
Sector: Sport & Recreation
Role: Senior Designer
The Brief
An indoor climbing venue wanted to launch a bold campaign that would make it the go-to destination for bouldering in South Australia. The goal was to create an energetic visual presence that would connect with a young, adventurous audience and position the venue as a vibrant community hub.
An indoor climbing venue wanted to launch a bold campaign that would make it the go-to destination for bouldering in South Australia. The goal was to create an energetic visual presence that would connect with a young, adventurous audience and position the venue as a vibrant community hub.
The Approach
Once the campaign concept and direction were approved, I took the lead on rolling it out across every touchpoint. Key to the creative was a photoshoot capturing real climbers from the venue in action, giving the campaign an authentic, community-driven feel. I translated the look and feel into a complete suite of materials, including social and digital assets, posters, signage and large-scale environmental graphics.
Once the campaign concept and direction were approved, I took the lead on rolling it out across every touchpoint. Key to the creative was a photoshoot capturing real climbers from the venue in action, giving the campaign an authentic, community-driven feel. I translated the look and feel into a complete suite of materials, including social and digital assets, posters, signage and large-scale environmental graphics.
The Result
The campaign landed with a high-energy, distinctive visual style. Bold typography, vivid graphics and dynamic imagery helped the venue stand out instantly, building excitement and a strong sense of identity from day one.
The campaign landed with a high-energy, distinctive visual style. Bold typography, vivid graphics and dynamic imagery helped the venue stand out instantly, building excitement and a strong sense of identity from day one.
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